What happens when the title of a movie promises one thing but delivers something entirely different? That goes to the larger issue with moviegoing, I suppose. You see a trailer, spy a poster, even just hear a title, and an imaginary movie with a very particular look and feel starts playing in your head. If the movie in your head aligns with reality, even somewhat, you’re likely to be a happy camper. In 1994, audiences saw a trailer for When a Man Loves a Woman. It starred Meg Ryan, long considered to be the alpha and the omega of romantic comedy. What the trailer showed was a light... Read More